Q4 2020 Performance of Delivered Meal Kits & Specialty Foods Apps on iOS in Brazil

In the fourth quarter of 2020, the delivered meal kits and specialty foods applications on the iOS platform experienced varying levels of user engagement in Brazil. Data provided by Sensor Tower reveals the performance of the top apps in this category, focusing on downloads and weekly active users.

Vivino: Buy the Right Wine, with its origins in Denmark, showed a steady increase in weekly active users, climbing from 25K in the last week of September to over 36K by the end of December. Downloads peaked at nearly 3.7K in the third week of December, possibly indicating a heightened interest in wine selection during the holiday season.

The gaming app Snack.io by French publisher Voodoo, despite not generating revenue, had a fluctuating download count, with a noticeable dip to just 6 downloads by the end of December. Its weekly active users mirrored this trend, decreasing from 725 to 476 over the same period.

HelloFresh: Meal Kit Delivery from Germany saw minimal activity in terms of downloads, with numbers hovering around single digits each week and a slight uptick to 10 in the last week of November. The app's weekly active users remained relatively stable, with a slight decrease from 209 to 191 from the start of Q4 to its end.

Information for Gousto and Tavour is limited, but both apps showed minimal downloads, with Gousto having 1 download in early November and 3 by the end of December, and Tavour with 2 downloads in the second week of November.

It's evident that the Delivered Meal Kits and Specialty Foods category is diverse, with apps like Vivino showing significant user engagement, while others maintain a more modest presence in the Brazilian market on the iOS platform. For further insights and in-depth analysis, Sensor Tower's platform provides detailed app performance data.